Basic Marketing for New Ventures:
Identifying and Understanding
Your Target Market
Instructor: Keith Schneider
Mentor: Dawn Mullican
Course Details
Online Course
Session One: June 30 - July 18, 2008
Session Two: July 21 - August 8, 2008
Price: $139 (one session)
Register
Click here to register.
Course Description
Develop a marketing strategy for your business idea. This course outlines the basic components of a marketing program and teaches students how to identify, define and reach a target market, placing strong emphasis on the importance of branding and niche marketing for new companies. Students will prepare a marketing strategy and receive feedback from the course instructor and a mentor.
About the Instructor
Keith Schneider is a northern Kentucky native. He joined the NKU Entrepreneurship Institute in March of 2004 as the Innovation Center Director and soon after began teaching courses in New Venture Management and Marketing Strategies for the Entrepreneurship Institute. He currently serves the Northern Kentucky region as the Commercialization Director for the Northern Kentucky e-zone, a division of the Tri-County Economic Development Corporation.
Keith Schneider is a graduate of Northern Kentucky University and received his MBA from Xavier University.
About the Mentor
Dawn Mullican is the founder, President and CEO of Observatory Group, Inc., (www.observatory.com). A nationally recognized brand expert, she has assisted businesses in creating and implementing powerful brand strategies that drive bottom-line performance. She has led her firm through successful expansions over the last 15 years, including the development of a health care/life science division as well as an educational subsidiary, Digital Educational Publishing. Her professional and community responsibilities include service on numerous profit and non-profit boards and committees as well as serving as a mentor to young professionals.
Dawn Mullican earned her B.S. in Finance with an emphasis in Economics from Miami University, Oxford, Ohio where she currently sits on the Business Advisory Council of the Richard T. Farmer School of Business.
Related Courses and Webcasts from The Women's Entrepreneurship Institute
Entrepreneurial Leadership:
Are You Ready to be an Entrepreneur?
Session Two: July 21 - August 8, 2008
Transitions: Entrepreneurship as an Encore for Women
July 17, 2008
6:30 - 8:00 PM Eastern Time
Networks and Female Entrepreneurs
September 12, 2008
6:30 - 8:00 PM Eastern Time
"Women in Business" Networking Reception
New York, NY
September 12, 2008
5:30 - 9:00 PM Eastern Time
Program Description
Invest in your startup dreams or take your company to the next level. Get the business know-how you need, and explore issues facing women entrepreneurs, in online courses and Webcasts from the Women's Entrepreneurship Institute (WEI).
The WEI offers a wide range of online courses covering virtually every aspect of starting and running a business. The courses include videotaped lectures, interviews with successful entrepreneurs, lively forums and chats, and comprehensive feedback on assigned projects and business plans. WEI courses are designed to be practical in nature, providing resources and templates that students can use as they start their own businesses. Students who complete five WEI courses receive a Certificate in Entrepreneurship.
The WEI also offers live, interactive Webcasts featuring business leaders and journalists from The New York Times, discussing important trends and issues for women in business today. Participants viewing live webcasts will have the opportunity for their questions to be answered during the session.
About the Program Director
Rebecca J. White, Ph.D. is the Founding Director of the Fifth Third Bank Entrepreneurship Institute and Professor of Management and Entrepreneurship at Northern Kentucky University (NKU). As an educator, her primary research and teaching interests are in entrepreneurship education, funding strategies for startup firms and strategic leadership in entrepreneurial firms. She is also co-founder of RiskAware, LLC, (www.riskaware.com) a risk mitigation company for higher education and is the founder and CEO of adEsse LLC, a consulting company specializing in helping startup ventures and established firms integrate and utilize an entrepreneurial mindset.
Rebecca White received an MBA and a Ph.D. in Strategic Management from Virginia Tech University and a BS from Concord University.
More Information
Website: http://ei.nku.edu
E-mail Inquiries: nytimes@nku.edu
Phone Inquiries: (859) 572-7541