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PLAY Magazine
Named one of the Hottest Magazine Launches of the Year in 2006 by MIN (Media Industry Newsletter)
Get in the Game
Reach sports fans nationwide in PLAY, the acclaimed sports magazine from The New York Times. PLAY is a sports lifestyle magazine for affluent professional fans who live, eat, breathe, think, dream and play sports. Running 4 times in 2008 around key sporting events, PLAY takes a stylishly unique approach to sports, offering a mix of profiles and short features on almost every area of interest—from the games to the gear to the business of sports.
The Audience You Want
When you advertise in PLAY, you will reach nearly 6 million Sunday print/online New York Times readers, including:
- Readers who have a median HHI of $96,662
- 4.4 million readers who participated in a sport in the past year
- 4.5 million readers who watched, attended or listened to any sports event in the past year
- 1.8 million readers who intend to invest in stocks/bonds/mutual funds in the next 12 months
- 2.6 million readers who plan to take a vacation in the next 12 months
- 1.9 million readers who plan to purchase a home theater system, flat screen/plasma or large TV in the next 12 months
Source: 2007 Fall MRI
2008 Dates
| Issue Date | Res Close | Materials Due |
|---|---|---|
| March 2 | January 23 | January 31 |
| June 1 | April 23 | May 1 |
| September 14 | August 6 | August 14 |
| November 2 | September 24 | October 2 |
Quick Links
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Fact #8
The New York Times is available in nearly 60,000 retail locations nationwide.
