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KEY Magazine
The Key to Success
MOVE INTO THE MOST DESIRABLE LOCATION IN REAL ESTATE. Be a part of KEY, the hugely successful real estate magazine from The New York Times that gives advertisers a one-of-a-kind platform for reaching a targeted national audience.
With beautifully photographed features on America's hottest markets, reports on the industry's biggest trends, profiles of developers and tips for home buyers, every issue of KEY has unrivalled impact. Informative, engaging, national in scope, KEY is a new concept in real estate journalism and an ideal environment to showcase your products and services for an affluent set of readers drawn to luxury and style.
Reach your target audience
When you advertise in KEY, you reach more than 6.0 million sophisticated Times readers* across the country, in print and online, including:
- 1.7 million with an HHI of $150K+
- 4.1 million who own a home
- 572,000 who own a vacation/weekend home, retirement home or investment property
- 1.9 million who own a principal home valued at $500K+
- 1.1 million who own a principal home valued at $750K+
- 904,000 who plan to buy a new home/residence, or second/vacation home in the next 12 months
- 1.8 million who plan to invest in stocks, bonds or mutual funds in the next 12 months
Source: MRI Spring 2007.
* Based upon the readership of Sunday print edition and/or yesterday's online readers of NYTimes.com.
2008 Dates
| Issue Date | Res Close | Materials Due |
|---|---|---|
| April 6 | February 27 | March 6 |
| October 5 | August 27 | September 4 |
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Fact #10
The New York Times has won 94 Pulitzer Prizes, far more than any other newspaper.
