- Need More Info?
- Contact Us
T Magazine
Overview | Two Haute New Places | T's Stylish Destinations | Audience | T Calendars
The Luxury of an Affluent Audience
Sunday New York Times readers make living well a priority.
Passionate Shoppers
- Nearly 4 times as likely as the average adult to have shopped at Bloomingdale's, Neiman Marcus or Saks Fifth Avenue in the past 3 months.
- Nearly twice as likely to be "buyers of the best."
- Fine brand names are more important than price
- Their priorities are style and quality: 3 out of every 4 Sunday New York Times readers cite:
- "I buy based on quality, not price."
- "I buy brands that reflect my style."
Avid Travelers
- More than twice as likely to have taken 3+ foreign trips in the past 3 years.
- Twice as likely to travel to Europe, the Caribbean or any destination abroad in the next year.
- Five times as likely to spend $6,000 on foreign vacations.
Design Aficionados
- 58% more likely to spend $5,000+ on home remodeling.
- 55% more likely to have purchased 3+ big-ticket home furnishing items in the past year.
Source: MRI Spring 2007
Quick Links
Have an online advertising budget less than $10,000? We have an option perfect for you.
Submit Ad Materials
Fact #13
71% of New York Times Magazine readers have taken action in response to the ads they've seen in the Magazine.
- Source: 2006 Magazine Reader Survey
