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Inserts

Insert Samples
At least 12 samples of the furnished insert must be forwarded to The Times, to the attention of Specialty Printing Director before shipment of insert to Times printer, R.R. Donnelley.

Print Orders
Once the issue date has been established, tentative print orders will be issued. It is essential that the print order be confirmed before your press start-up. If this procedure is not followed, you could easily undership or overship the quantity needed by R.R. Donnelley. Please call the Specialty Printing Director at 212-556-1788.

Insertion Order
An insertion order showing date, cost and description of insert must be at The Times at least 34 days prior to Magazine issue and 48 days prior to a Part 2 issue. Postcards must be reserved 60 days prior to issue.

Delivery
Inserts must be at R.R. Donnelley Gravure Division, 216 Greenfield Road, Lancaster, PA 17601 no later than 16 days prior to date of issue. For Part 2's, 25 days prior.

Advertising Acceptability
A photocopy of the insert must be approved by our Advertising Acceptability Department before the press run.

Special Regulations
New York Times Magazine-size furnished inserts with only one advertiser will be accepted. Editorial matter must contain the standard New York Times disclaimer (see below).

For information on New York Times Magazine-size furnished inserts carrying more than one advertiser and using an advertorial format, call the Managing Director of the Magazine, 212-556-3890.

Advertisers must purchase the surrounding four-color or black and white spread for furnished inserts smaller than New York Times Magazine size.

New York Times Magazine furnished inserts that consist of more than one advertiser and in advertorial format will be accepted subject to the following conditions:

The New York Times logo may not be used on the supplement. The phrase "Advertising Supplement to The New York Times" must be spelled out in block letters on the cover.

Every "Advertorial" page must be slugged with the word "ADVERTISEMENT." Slugs should be centered horizontally at the top of the page (no vertical slugs will be permitted) in Helvetica type or equivalent - ALL CAPITALS.

Sample: ADVERTISEMENT

A disclaimer box must run on a forward page of every advertising supplement - preferably on the first reading matter page: "This all-advertising supplement is being produced by (name of organization) and does not involve The New York Times reporting, editorial or sales staff." The disclaimer should also state who prepared the "reading matter" (the sponsoring organization, a company or group of advertisers) and should be large enough to be clearly visible. Bylines may not appear under the title of any pieces. Authorship credit must come within the text or at the end of the article. The masthead cannot use the terms editor, writer or publisher. Executive producer or copy director are acceptable.

A copy of the "blueprint" of the section must be submitted to the Managing Director of The New York Times Magazine for approval prior to printing.

Specifications and Delivery
Will change for Patent Bound issues. Please call the Specialty Printing Director for more information, 212-556-3890.

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