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Newspaper Audience

Audience

The New York Times—Influential people read it because influential people read it. The Weekday Times ranks #1 in reach, delivering over 60% of Opinion Leaders. The Sunday Times ranks among the top 15 for all media.

Source: New York Times U.S. Opinion Leaders Study 2006-2007

Audience Reports
  • MRI NYT Reader Profile
  • Erdos & Morgan Opinion Leaders Study
  • MRI Influentials Strong Reach
  • Scarborough Quality Reach NY
  • Student Monitor Strong Reach of College Students
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Fact #3

The New York Times has the highest percentage of regular readers among national newspapers.

  • Source: Fall 2007 MRI
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