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Newspaper Audience

The New York Times—Influential people read it because influential people read it. The Weekday Times ranks #1 in reach, delivering over 61% of Opinion Leaders. The Sunday Times ranks among the top 15 for all media; among print media it ranks #8.

Source: New York Times U.S. Opinion Leaders Study 2008-2009

Audience Reports

• The Reader’s Choice among Newspapers
• Erdos & Morgan Opinion Leaders Study
• MRI Influentials Strong Reach
• Scarborough Quality Reach NY
• Student Monitor Strong Reach of College Students

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