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Submission Checklist for B&W Newspaper Ads
Overview | Production Guidelines | Distiller Settings | Submission Checklist
Ads should be submitted on deadline and ready for processing. Ads that are incomplete or problematic may miss the desired publication/edition.
Ads should be submitted in digital format. Industry standard PDF files are strongly recommended and preferred.
An insertion order must be prepared by the advertiser/agency for each advertisement, and should include the following:
- Reservation number
- Contract number and name of advertiser (and agency, if applicable)
- Billing address
- Day and date of insertion
- Section or position request
- Size and cost of ad
- Description (i.e., headline) of ad
- Contact name and phone number
- Any changes or substitutions to previously reserved ads or materials must be accompanied by a new insertion order and a phone call into COF for B/W ads (212-556-7777)
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Fact #7
The New York Times has home delivery in 340 markets.
