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Home > Newspaper > Ad Specs > Creating Color Ads
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Color ICC Profile

Overview | Production Guidelines | ICC Profile | Distiller Settings | Submission Checklist

The ICC Profile is a color management tool developed by the International Color Consortium (ICC), a group that was established in 1993 by eight Graphic Arts Industry vendors. An ICC profile is created using the "fingerprint" of a device's color gamut capacity. The ICC profile provided by The New York Times is specific to the color reproduction capabilities of our non-heatset web offset presses printing on newsprint.

Graphic arts professionals who are creating advertising material for reproduction in the New York Times can use our NYT profile as a tool to adjust the continuous tone images within their files. Applying the profile in the preview mode in Photoshop gives the artist a soft proof representation of what to expect on press, and the images can be adjusted accordingly.

To download the New York Times ICC Profile:
MAC: Hold down the "Option" key and CLICK HERE
PC: "Right click" on the below link and select "Save Target As"
ICC PROFILE

Do not try to launch/open or use this profile in any other way. This profile (ISOnewspaper30v4GCR4.icm) in effect as of 7/05.

NYT Color Profile Set-Up for Photoshop 5.0
  1. Place the ICC.icm file in the Color Sync folder in the SYSTEMS folder.
  2. Launch Photoshop 5.0.
    • File
    • Color Settings
    • CMYK Setup
    • CMYK Model: ICC
    • Profile: NYT Press Profile Name
    • Engine: Built In
    • Intent: Perceptual
    • DO NOT select Black Point Compensation
    • OK
  3. Place the ICC.icm file in the Color Sync folder in the SYSTEMS folder.
NYT Color Profile Set-Up for Photoshop 6.0 or 7.0
  1. Place the ICC.icm file in the Color Sync folder in the SYSTEMS folder.
  2. Launch Photoshop 6.0.
    • View
    • Proof Setup
    • Custom
    • Profile: NYT Color Profile
  3. Check the Preserve Color Number box and click on the Preview box in the lower right hand corner.
  4. You are now set up to color correct your files using the NYT ICC Profile.

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Fact #11

Nearly half (48%) of NYTimes.com readers are Influentials, five times the national rate.

  • Source: NYTimes.com Audience Survey conducted by Roper Gfk, June 2005
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