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Home > Newspaper > Ad Specs > Creating B&W Ads

Creating B&W Ads

Overview | Production Guidelines | Distiller Settings | Submission Checklist

The Times requires industry standard PDF files for all Black & White ads in both the newspaper and magazine.

In this section you will find detailed specifications and Acrobat Distiller settings needed to create PDF files correctly for submission to The Times.

The Times offers a pre-flight check of your PDF when it is uploaded on our AdPortal. Just click on the "Upload with VIO" button.

Quick Links

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Have an online advertising budget less than $10,000? We have an option perfect for you.

Click here to learn more.

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Fact #10

NYTimes.com readers are influential. Nearly half (48%) are Influentials, five times the national rate.

  • Source: NYTimes.com Audience Survey conducted by Roper Gfk, June 2005
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