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Creating Color Ads

Overview | Production Guidelines | ICC Profile | Distiller Settings | Submission Checklist

Reproducing color advertisements for newsprint differs significantly from reproducing color for magazines. While color printing in The New York Times newspaper is among the best available, it differs in quality from publications printed on coated paper. This section of the site explains how to create color ads that reproduce most effectively in newspapers. Included are general guidelines to follow relating to gray balance, density, dot gain, type, fonts and file formats.

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