Looking for a Leader in the Post-Oprah Landscape

by , 23 Nov 2009

A wide range of contenders, some of them linked to Oprah Winfrey herself, will vie for the dominant role in daytime.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=e44708b3639b7d7e03b6bfbb59695545&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=e44708b3639b7d7e03b6bfbb59695545&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

News Corp. Weighs an Exclusive Alliance With Bing

by , 24 Nov 2009

A deal to block Google searches from News Corporation content would erect uncustomary barriers and could scramble the landscape of the Web.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=ec1144ef0bad498928ea1645ab3216d2&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=ec1144ef0bad498928ea1645ab3216d2&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Advertising: Shows Online, Brought to You by ...

by , 24 Nov 2009

Web series, or webisodes, are being created specifically for advertisers.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=67992d98ab09561a5d9bc6e8c58dd433&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=67992d98ab09561a5d9bc6e8c58dd433&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Advertising: AOL Revamping Its Logo, Hoping to Revive the Brand

by , 23 Nov 2009

A new brand identity for AOL, when it is spun off from Time Warner, replaces the letters AOL with “Aol.” — complete with a period.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=78348b640c091222d3836f06003d1150&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=78348b640c091222d3836f06003d1150&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Concern at Governing Magazine Over Its Sale to Scientologists

by , 23 Nov 2009

A sibling publication of the St. Petersburg Times, which has long covered Scientology, will be sold to a California media company whose top managers are Scientologists.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=083e78a57dd0335ec514d1558323d96d&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=083e78a57dd0335ec514d1558323d96d&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Consumer Reports Warns of Price Add-Ons

by , 23 Nov 2009

The message from the magazine, placed in an ad in USA Today, might have sounded contrarian at the height of the last expansion, but now seems more in tune with the times.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=e3dc28311e1230aaaeb6d2e5312a007f&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=e3dc28311e1230aaaeb6d2e5312a007f&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

In Chicago, Ex-Editor Fights Back

by , 23 Nov 2009

Internet-based local news organizations are drawing big-name journalists, including veterans of the established news outlets they are competing with.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=2a1b203c6f558a61fe30cba264eece16&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=2a1b203c6f558a61fe30cba264eece16&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

‘Twilight’ Dawns Bright at the Box Office

by , 23 Nov 2009

“The Twilight Saga: New Moon” sold a supernatural $140.7 million in tickets over the weekend in North American theaters.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=971c14f8c33d3e6cec1e07594a085956&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=971c14f8c33d3e6cec1e07594a085956&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Popular Author’s Audiobook Tries a New Format: Vinyl

by , 23 Nov 2009

David Sedaris’s publisher was drawn to the quirky idea of offering his “Live for Your Listening Pleasure” in a limited album format.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=d590b65c7546725d47673f50f31fc25f&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=d590b65c7546725d47673f50f31fc25f&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Calming Sign of Troubled Past Appears in Modern Offices

by , 23 Nov 2009

To propel themselves through the recession, media executives are turning to a phrase meant to soothe a troubled populace: the British during World War II.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=da4e5f5bdb3bb1ccc4b8f5593edb08da&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=da4e5f5bdb3bb1ccc4b8f5593edb08da&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Green Inc. Column: New Voices on Climate Change

by , 23 Nov 2009

Most television weather presenters have studiously avoided using their slots to discuss global warming. But that may be changing.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=eb9092dd59c932c21f091182eaa8333b&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=eb9092dd59c932c21f091182eaa8333b&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Best Soup Ever? Suits Over Ads Demand Proof

by , 22 Nov 2009

Companies that were once content to fight in store aisles and on commercials are choosing a different route — formal grievances challenging their competitors’ claims.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=ac4addd875988cce2466a2a81452cf2b&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=ac4addd875988cce2466a2a81452cf2b&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Glenn Beck Stakes Out Activist Role in Politics

by , 23 Nov 2009

The conservative firebrand Glenn Beck is planning voter registration drives and rallies, but he is cautious about how he might directly support particular candidates.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=05c5c14a613888246bac352ef3e4bcc9&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=05c5c14a613888246bac352ef3e4bcc9&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Webdenda: People and Accounts of Note

by , 24 Nov 2009

Webdenda.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=0aeb10f485c94d74924a66f3d521f9e9&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=0aeb10f485c94d74924a66f3d521f9e9&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Q & A With Stuart Elliott

by , 24 Nov 2009

Q & A With Stuart Elliott.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=a82052c2b61175e824f75a8f5253e783&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=a82052c2b61175e824f75a8f5253e783&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Accounts, People & Miscellany

by , 23 Nov 2009

Accounts, People & Miscellany.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=e05ad73089a91a8e425d37b0f8e942a3&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=e05ad73089a91a8e425d37b0f8e942a3&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Campaign Spotlight: Neither Red State Nor Blue State, but Toy State

by , 24 Nov 2009

A Chinese toy company is hoping that a brand character named Ripp will help it compete against rivals such as Hasbro and Mattel.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=260ee271c1a0328ad13ccb01718c6a86&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=260ee271c1a0328ad13ccb01718c6a86&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Scene Stealer: Ad Budget Tight? Call the P.R. Machine

by , 22 Nov 2009

Movie studios have cut paid advertising and are leaning more heavily on free coverage in print, television and online outlets generated by publicists.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=d259d0e5864009bfd06804c4f3a4532d&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=d259d0e5864009bfd06804c4f3a4532d&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

New Leaders in Japan Seek to End Cozy Ties to Press Clubs

by , 23 Nov 2009

The authorities are expanding access to journalists who don’t belong to cartel-like media groups that analysts say have produced a relatively spineless press.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=78bc197d9b52da4d720bb546804d332c&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=78bc197d9b52da4d720bb546804d332c&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

G.E. and Vivendi Halt Talks Over Stake in NBC

by , 21 Nov 2009

The sides appear to be at least $500 million apart on how to value NBC Universal, which G.E. is hoping to sell to Comcast, the big cable television company.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=3e1d590ccde5dd471bcf40343fd3b45c&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=3e1d590ccde5dd471bcf40343fd3b45c&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

An Unsteady Future for Broadcast

by , 23 Nov 2009

Analysts and executives are wondering if the economic model of broadcast television, which is more heavily reliant on advertising than cable, is irreparably broken.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=91f8a1ef1fc305cd5a738784fb732d25&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=91f8a1ef1fc305cd5a738784fb732d25&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

AOL to Cut One-Third of Its Staff

by , 20 Nov 2009

AOL said on Thursday that about 2,500 jobs will be lost after it is spun off from Time Warner next month.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=f7cc67f96da6660a5d4e4dd5e0591898&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=f7cc67f96da6660a5d4e4dd5e0591898&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Google to Add Captions, Improving YouTube Videos

by , 20 Nov 2009

The move is the first major step toward making millions of videos accessible to deaf and hearing-impaired people.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=edc7ec8f5f2cdeb9697ddf5bac7c5aaf&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=edc7ec8f5f2cdeb9697ddf5bac7c5aaf&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

The Media Equation: A Triumph of Avoiding the Traps

by , 23 Nov 2009

Oprah Winfrey’s gut intuition, about knowing when to say no and when it is time to go, is worth studying at every business school in the country.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=486a09887173913dd34101d43f60c7af&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=486a09887173913dd34101d43f60c7af&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Talk to The Times: Editor for Digital Initiatives

by , 21 Nov 2009

Jim Schachter answered questions from readers.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=5f760e0baf6c89596af55e90fbdb28b6&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=5f760e0baf6c89596af55e90fbdb28b6&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Media Cache: Lure of Celebrity Tempts Big Media

by , 16 Nov 2009

In a Michael Moore-style documentary, a filmmaker takes aim at society’s growing obsession with stardom and what he sees as its cynical manipulation by the big media companies.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=8b202ae291d4d0cd335980036dabb413&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=8b202ae291d4d0cd335980036dabb413&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Paperback Business Best Sellers

by , 31 Oct 2009

Rankings are based on October figures.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=1f29ef18c07c9aa823114d5fdf6edfbe&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=1f29ef18c07c9aa823114d5fdf6edfbe&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Hardcover Business Best Sellers

by , 31 Oct 2009

Rankings are based on October figures.<br clear="both" style="clear: both;"/> <br clear="both" style="clear: both;"/> <a href="http://ads.pheedo.com/click.phdo?s=c14cda687a4e77b426f3332f27f57d97&p=1"><img alt="" style="border: 0;" border="0" src="http://ads.pheedo.com/img.phdo?s=c14cda687a4e77b426f3332f27f57d97&p=1"/></a> <img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2218"/>

Fact #12

71% of New York Times Magazine readers have taken action in response to the ads they've seen in the Magazine.

• Source: 2006 Magazine Reader Survey