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Classifieds - Autos
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NYTimes.com/autos offers you a high-performance vehicle that fuels greater interest and drives increased sales. High-intent auto consumers use NYTimes.com's advanced online tools to get them behind the wheel and on the road faster, more easily and with greater confidence than ever before.
These readers depend on NYTimes.com/autos for our extensive database of new and used car listings. Readers find reviews of every new car on the market, comprehensive research tools including vehicle comparisons, specs, vehicle pricing/configuration, consumer information, ratings, photos and 360 degree views. Car buyers in the New York area and nationwide, depend on NYTimes.com/autos during every stage of the car buying process.
NYTimes.com/autos offers readers news and insights into the automobile industry and in-depth reviews. Included online is original content from The New York Times newspaper, as well as special Web-exclusive slide shows and multimedia.
Automotive enthusiasts gravitate toward our content-rich Collectible Cars subsection complete with NYTimes articles, multimedia slide shows/video, a user-generated photo gallery of collectible cars and an interactive automotive event calendar and car club directory feature.
Join a Powerful Partnership
Gabriels Technology Solutions is a leading developer of interactive classified advertising software for the Internet's leading media companies and web portals. NYTimes.com has employed Gabriels to develop, host and maintain its automotive research environment and listings pages including the process of managing vehicle inventory from participating dealers and classified listings. NYTimes.com/autos' comprehensive research environment, powered by Gabriels, includes aggregated automotive content from some of the most trusted content sources on the Web including J.D. Power and Associates, New Car Test Drive and Consumer Reports in addition to in-depth reporting provided by The New York Times.
Call Source, a powerful lead tracking tool, enables advertisers the ability to track telephone leads with greater accuracy, efficiency and detail.
Display
In addition to site-wide display opportunities, there are several high-impact advertising opportunities available in NYTimes.com/autos. For more information on display advertising opportunities contact us.
Opportunities include:
Home Page Manufacturer Spot Light Sponsorship
Located on the NYTimes.com/autos section front, this position is aligned directly against editorial content and offers an exclusive opportunity for manufacturers to market individual brands.
Home Page Dealer Spot Light Sponsorship
Located on the NYTimes.com/autos section front, this position is aligned directly against editorial content and offers an exclusive opportunity for local dealers to promote their dealership.
Quick Search Listings Sponsorship
The Quick Search box is a handy tool that allows users to find new and used vehicle listings instantly. Located on a majority of pages within the auto section, the quick search listing sponsorship allows an advertiser to have exclusive positioning to create extensive brand awareness.
Cars Special Section Editorial Sponsorship
Published each October, CARS is an editorial feature that looks at our country's love affair with the automobile and provides a variety of stories that talk to new products, technology, safety, and travel. Exclusive and partial sponsorship opportunities are available.
Los Angeles Auto Show Editorial Sponsorship
Each December, NYTimes.com provides extensive coverage of the Los Angeles Auto Show. Coverage includes, NYTimes.com editorial content and numerous multi-media features. Exclusive and partial sponsorship opportunities are available.
Detroit Auto Show Editorial Sponsorship
In January, NYTimes.com provides extensive coverage of the Detroit Auto Show. Coverage includes, NYTimes.com editorial content and numerous multi-media features. Exclusive and partial sponsorship opportunities are available.
NY Auto Show Editorial Sponsorship
Each April, NYTimes.com provides extensive coverage of the New York Auto Show. Coverage includes, NYTimes.com editorial content and numerous multi-media features. Exclusive and partial sponsorship opportunities are available.
Make and Model Targeting
NYTimes.com offers automotive advertisers the ability to target their ads to appear on specific make and or model pages. We provide opportunities for both retention and conquest based targeting.
Targeted banners/skyscrapers/leaderboards
Standard IAB units are available to target by context, demographics or search criteria.
Listings Package
Our listings packages includes unlimited pre-owned inventory listings on NYTimes.com/autos, a dedicated Toll Free Number for telephone lead tracking, placement within the “Build Your Car” configuration feature, dealership Web site links, monthly automated performance reports and placement within the “Find a Dealer” map-based directory feature. Listings are updated once each day.
Place a single ad and sell your car
CONTACT US FOR MORE INFORMATION ON LISTINGS OPPORTUNITIES
Quick Links
Have an online advertising budget less than $10,000? We have an option perfect for you.
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Fact #10
NYTimes.com readers are influential. Nearly half (48%) are Influentials, five times the national rate.
- Source: NYTimes.com Audience Survey conducted by Roper Gfk, June 2005
