The Circuits e-mail captures the attention of a loyal base of techies who turn to NYTimes.com for the latest information on new gadgets and developments in technology.

This weekly e-mail contains:
The popular column from David Pogue and links to his humorous and informative blog and videos

Ad Positions:

• Big Ad
• Featured Gadget Ad

Demographics*:

• Male / Female: 76% / 24%
• Average age: 51
• Average annual HHI: $95K+
• 20% are computer professionals, managers, educators or retired

Delivered: Thursday afternoons

* Source: Personify (NYTimes.com internal), May 2007.