An advertiser can reach an influential group of film enthusiasts every Friday with the Movies Update e-mail.

Movie-savvy consumers look forward to insights from the Times critics features that include:

• All the new releases
• Selected trailers of new movies
• News from the industry
• Celebrity interviews and profiles

Demographics*:

• Male / Female: 52% / 48%
• Average age: 46
• Average annual HHI: $90K+
• 20% are students, managers, educators or retired

Delivered: Friday mornings

* Source: Personify (NYTimes.com internal), May 2007.