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Subscribers use Today's Headlines as their personal NYTimes.com home page, providing advertisers with a unique chance to make a direct connection with our engaged readers.

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Demographics*:

• Male/Female: 56% / 44%
• Average age: 46
• Average annual HHI: $88K+
• 30% are managers, account executives, directors, professors or students

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*Source: Personify (NYTimes.com internal), May 2007.