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Home > Online > Ad Opportunities > Standard Ad Units > Full Page Interstitials
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Full Page Interstitials

Full Page Interstitials

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  • Specs
    • Dimensions = 640 x 480
    • File Size = 60K initial, 100K total
    • Animation = Yes
    • Video accepted but must be third party served
    • Audio must be user initiated
    • Third party ad units must be created as in-page units. No third party tristitials or superstitals accepted
    • Unit runs with NYTimes approved header this will not be blocked by any pop-up blockers and can run on all browsers and platforms third parties might not be able to support these features.
    • Intrusive ad unit has frequency cap of one per user per session
    • Uses same inventory as pop-up, pop-under, overlays
    • Can appear on all NYTimes hosted pages apart from the Homepage
    • Will not appear before Marketwatch, Autos, Travel or Real Estate content

These units serve as a gateway to users entering various sections of NYTimes.com.

Full Page Interstitials are an exclusive placement providing total ownership for an advertiser.

The ad can display for up to 15 seconds.

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  • Source: Nielsen Online Netview April 2008
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