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Advertising Opportunities
Advertising Programs
NYTimes.com is a leader in developing innovative, result-driven advertising programs. From building a consistent voice throughout a user's session to creating a unique customized program specific to your needs, NYTimes.com creates programs that build brand awareness, generate leads and increase recall.
Standard Advertising Units
From traditional positions to ground-breaking innovations, NYTimes.com gives you the flexibility to create the exact advertising campaign that is right for your marketing efforts. This flexibility streamlines production, implementation and launch. By combining a variety of advertising units, you have a powerful advertising platform unlike any other on the Web.
Mobile
Advertisers can reach New York Times mobile professionals and on-the-go readers wherever they are.
Video
One advertiser per month can align its brand with the high-quality New York Times Video. Produced by New York Times journalists, 80-100 new videos are uploaded each month. Multimedia (both pre-roll and slide shows) are an ideal forum for advertisers to showcase their message to a highly engaged audience.
Podcasts
Editors and writers bring the content of The New York Times to life with Podcasts. Reach an audience of curious and engaged consumers with a 5-10 second billboard prior to the podcast feature.
Blogs
As a forum for the influential community of readers, blogs offer an exclusive look at NYTimes.com commentary. Readers get a unique perspective from the reporters of The New York Times along with commentary from readers.
Email Products
NYTimes.com's suite of e-mail products is designed with the same quality and integrity for which New York Times journalism is known. Our e-mail products are delivered directly to readers' inboxes, providing subscribers with the information they need to navigate the day. As an advertiser, you can reach a highly qualified audience in a contextual environment that guarantees total share of voice for your marketing message. Our lists are 100 percent permission based, containing only the e-mail addresses of self-selected readers and ensuring your ads are viewed by an active and engaged audience.
Classifieds
Whether you are selling a car, renting an apartment or have a position to fill, The New York Times Classifieds are a proven way of getting your message out. And placing a classified ad in The Times is easier than ever. You can get your ad into both the newspaper and the online classifieds in just a few simple steps.
Quick Links
Have an online advertising budget less than $10,000? We have an option perfect for you.
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Fact #2
The New York Times has a Net unduplicated print-online audience in the U.S. of 22.4 million.
- Source: Fall 2008 MRI, Nielsen @Plan Winter 2008/2009, Nielsen Online Netview November 2008
