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Audience Profile
Demographic Profile: NYTimes.com
Source: Nielsen NetRatings March 2009
| Unique Audience [000] | Coverage (%) | Unique Audience Composition (%) | Composition Index by Unique Audience | |
|---|---|---|---|---|
| ADULTS | 17,183 | 8.7 | 100 | 100 |
| Men | 8,777 | 9.5 | 51.1 | 109 |
| Women | 8,405 | 8.1 | 48.9 | 92 |
| AGE | ||||
| 18-49 | 9,820 | 9.6 | 57.2 | 110 |
| 25-54 | 10,795 | 10.4 | 62.8 | 119 |
| 35+ | 12,895 | 10.9 | 75.1 | 125 |
| Median | 47 yrs. | — | — | 114 |
| HOUSEHOLD INCOME | ||||
| $75,000+ | 8,352 | 10.9 | 48.6 | 124 |
| $100,000+ | 5,276 | 12.7 | 30.7 | 146 |
| Median | $75,265 | — | — | 113 |
| EDUCATION | ||||
| Any College+ | 14,493 | 12.6 | 84.3 | 144 |
| Grad College+ | 9,343 | 18.4 | 54.4 | 211 |
| Post Graduate Degree | 3,876 | 21.0 | 22.6 | 241 |
| OCCUPATION | ||||
| Professional/Managerial | 4,767 | 15.2 | 27.7 | 174 |
| Education | 1,126 | 12.6 | 6.6 | 145 |
| Executive or Managerial | 2,133 | 15.7 | 12.4 | 180 |
| Professional | 2,634 | 14.8 | 15.3 | 170 |
| Technical | 1,143 | 15.1 | 6.7 | 173 |
| Self-Employed | 860 | 13.6 | 5.0 | 156 |
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Fact #4
The New York Times is the largest 7 day newspaper.
- Source: ABC Fas Fax Sept 2008
