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Online Ad Format Details

Ad Type	Dimensions	Expandable Dimensions (All expandable ads must be 3rd party served.)	File Size	Animation	3rd Party	Notes
Half Page Ad	Min 300 x 600 Max 336 x 850	Expandable ads can expand up to 504 x 850. Must expand to the left.	60K	Up to 30 seconds	Yes	Rich Media can have 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL
Leaderboard	768 x 90 or 728 x 90	Expandable ads can expand up to 768 x 270. Must expand downwards.	30K	Up to 30 seconds	Yes	Rich Media can have 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL
Billboard	960 x 90		30K	Up to 30 seconds	Yes	Rich Media can have 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL
Big Ad / IMU	Min 250 x 250 Max 336 x 280	Expandable ads can expand up to 504 x 280. Must expand to the left.	40K	Up to 30 seconds	Yes	Rich Media can have 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL
Home Page Big Ad	336 x 280 300 x 250	Expandable ads can expand to up to 504 x 280. Must expand to the left.	40K	Up to 30 seconds	Yes	No iframes allowed, unit must be standard or Javascript tags if third party served. Rich Media can have 100k secondary load file size.
Pop-Up	Up to 550 x 480		60K	No limitations	Yes
Pop-Under	Up to 800 x 600		60K	No limitations	Yes
Full Page Interstitial	Up to 640 x 480.	n/a	60K initial 100K total	Up to 15 seconds	Yes	Third party served interstitials must be built as an in-page unit this will be added into an NYTimes approved NYTimes.com header.
Multimedia Intro Interstitial	336 x 280		60K	Up to 15 seconds	Yes	Third parties can serve the 336x280 ad unit that will appear as the Interstitial before the Multimedia presentation. Can have uninitiated sound.
Pre-roll Video Ad	Displays television-quality streaming video in a 400 x 300 pre-roll ad prior to video content.		1MB	15 seconds Compressed .avi or beta tape format (4:3 Aspect Ratio)	Yes	Static 336x280 Big Ad should also be submitted to run in companion. Max file size 40K.
Floating and Overlay Ads (including Eyeblaster)	550 x 480 if rectangular; Free-form overlays can cover no more than two-thirds of a 1024 x 768 browser window.		60K initial 100K total	Up to 10 seconds	Yes	Must be designed to overlay other flash elements on the page; visible close button. Must be third party served.
Featured Product	120 x 90 GIF; 50 character headline 50 hyperlinked text characters 90 text characters		10K	Static	No
Travel Postcard (Expandable Push-Down Sponsorship)	953 x 278 Contracts to a 120 x 60 tile	953 x 278 and a 120x60	60K	Second collapsible ad	No	Ad auto expands for 4 seconds then retracts to a 120x60 unit that can be clicked to expand. This is a unique unit to NYTimes.com so we must serve the swf files. We can use third party redirects and a 1x1 tracking pixel.
Travel Section Front Marketplace	88 x 31		2K max	None	Yes	Text - 4 line of text, 14 characters per line (including spaces)
Travel Featured Deal	120 x 90 GIF; 50 character headline (including spaces) 50 hyperlinked text characters 90 text characters (including spaces)		15K	Static	Yes, image
Section Front Share of Voice	336 x 46	336 x 250	20K initial, 100K total	336x46 initial state must be static, the unit can animate once the user initiates action and expands the ad, but when the expandable is deactivated and the unit returns to it's 336x46 state-It must be static.	Yes	Video: must be user initiated, must have start, stop buttons - may run for 15 sec Audio: may be auto, must have mute button. Check with your Sales rep on the section placements as some accept expandable while others are static.
Featured Product - Technology Section	Max. 160x105 GIF; 50 character headline 50 hyperlinked text characters 90 text characters		15K	Static	Yes
Home Page Share of Voice	Two units both 184 x 90		15K	Static	Yes	Two ads will appear concurrently on either side of The New York Times nameplate. We encourage advertisers to use the ad space on the left side of the masthead to display their company name or tagline. This position should not include any product offers. The right side ad position should display a complimentary message to the left hand position and may be used for product offers. The ads should be tied together in both the messaging and visual elements. Any call to action in the right hand ad position should avoid language such as "click here," "buy now," "download now" or any such variation. The same ad may not be used in both spaces and neither ad can be animated. Below are examples of creative that meet the ad requirements. NO IFRAMES, unit must be standard tags or Javascript tags if third party served.
Home Page Day Part Module	120 x 60		4K	Static	Yes, image	No iframes allowed, unit must be standard tags or Javascript tags if third party served.
Home Page Partner Box	120 x 90		10K	Static	Yes	No iframes allowed, unit must be Javascript tags if third party served.
Home Page Marketplace	88 x 31; 4 lines of text Max 14 characters each line (including spaces) 60 characters max		2K	Static	Yes, image	Previously submitted ads in the 86x40 size will still be accepted.
Home Product Marketplace Feature	Big version (Real Estate/Owning a Home): Large Photo 230w x 160h, 60 char text with two links, Small Photo: 75w x 75h, 3 links, Logo: 78x36. Small Version (Articles, Home & Garden Section Front): - Large Photo: 160w x 105h, 60 char text with two links, Logo: 78x36			Large Photo: up to 30 seconds Small Photo: up to 30 seconds Logo - static	Yes, image
Home Product Marketplace Button	160w x 60h 40 characters of text		5K	Static	Yes, image
Markets Sponsor	120 x 60		5K	Static	Yes
Section Front Marketplace	88 x 31; 4 lines of text Max 14 characters each line (including spaces)		2K	Static	Yes, image	Previously submitted ads in the 86x40 size will still be accepted.
Site for a Day	86 x 60		2K	Static	Yes
Text Links	65 characters (including spaces) plus URL. Indicate a visible url if desired, and a linking url for actual click-thru.			N/A	No	May include 1x1 pixel tracking
Movie Showtimes Sponsorship	88x31 gif/jpg		5K	No	Yes
Site Search Sponsorship	88 x 31		3K	Static	Yes, image
Theater Tile	160 x 60		10K	Static	Yes
MyTimes Module Sponsorship	88 x 31		3K	Static
Most Popular Sponsorship	88 x 31		3K	Static
Home Page Advantage	120 x 90		10K	Static	Yes, image
Marketing Module	336 x 280

Health Section

Ad Type	Dimensions	Expandable Dimensions (All expandable ads must be 3rd party served.)	File Size	Animation	3rd Party	Notes
Health & Fitness Tools Sponsorship	88 x 31		5K	Static	Yes	Also available on Health Article Pages, Guide Pages and Times Essential Pages
Health Search Sponsored Button	120 x 60	120 x 120	15K	Static	Yes	This expandable unit must be third party served.

Ad Programs

Ad Type	Dimensions	Expandable Dimensions (All expandable ads must be 3rd party served.)	File Size	Animation	3rd Party	Notes
Multimedia Package	See specs for Pre-roll video and Multimedia Intro Interstitials above
Surround Session	Required: Big Ad/IMU, Leaderboard, Optional: Half Page Ad.		Big Ad/IMU - 40K Leaderboard - 30K Half Page Ad - 60K	Up to 30 seconds	Yes	Recommended that unique set of 3rd party ads be sent for advertising 5th page view to track completed sessions.
Site Session ***(Current Specs)	Required: Big Ad/IMU, Skyscraper, Leaderboard, Optional: Half Page Ad.		Big Ad/IMU - 40K Leaderboard - 30K Half Page Ad - 60K	Up to 30 seconds	Yes
Fixed Section Front Placements	Big Ad IMU, Leaderboard		Big Ad/IMU - 40K Leaderboard - 30K	Up to 30 seconds	Yes
Print This Sponsorship	88 x 31		3K	No animation	Yes
Email This Sponsorship	Big Ad (336 x 280, 300 x 250) or Half Page Ad (336 x 850), Logo Button (88 x 31) For text e-mail: 50 Character Headline, 5 lines of text max, 60 characters per line (about 45 words) For html e-mail: 120 x 60 static gif plus 5 lines of text max, 60 characters per line (about 45 words)	88 x 31: 2K Big Ad: 40K Half Page: 60K 120 x 60: 5K	Large Rectangle - 40K Leaderboard - 30K Half Page Ad - 60K	Up to 30 seconds	Yes
Sponsored Archive	A combination of the following: leaderboards, big ads. Normal specs for these positions apply, with the following exceptions: uninitiated sound is accepted, unlimited animation is accepted.	See specs for leaderboards, big ads.		Unlimited	Yes	Ad sizes to use determined in conjunction with client when designing pages.
Sponsored Topic Search	A combination of the following: leaderboards, big ads. Normal specs for these positions apply, with the following exceptions: uninitiated sound is accepted, unlimited animation is accepted.	See specs for leaderboards, big ads.		Unlimited	Yes	Banners appear on all archived articles. Advertiser can have a leaderboard or big ad placement in addition to the banner.
White Paper Features	Front Page Elements: Logo: 120 x 60 Static GIF, White Paper Title: 30 characters (with spaces), White Paper Short Description: 60 characters (with spaces) Description Page Elements: Logo: 120 x 60 Static GIF or White Paper Cover Shot 120 x 120 Static GIF; White Paper Title: 30 characters (with spaces); White Paper Long Description: 1,000 characters (with spaces); White paper details: Company, Published Date, Format, Type, Language, Length (page), Topics, Author(s) White Paper: White paper document in PDF format		120 x 60 - 5K	Static	No	Placements are sold in 3 month increments
Custom Crossword Sponsorship	Required :728x90 leaderboards (30K), 88x31 button(5K), Section Front Promo text	Expandable ads can expand up to 768x270. Must expand downwards.	5K button, 30K 728x90	Static 88x31, 728x90 30 seconds animation	Yes	30 characters for the headline (Holiday Movies here) and 90 for the additional text.

Home Finance Center

Ad Type	Dimensions	File Size	Animation	3rd Party	Notes
Leaderboard	768 x 90	30K	Max: 30 seconds (including looping)	Yes	All locally served ads require a SWF, FLA, GIF/JPG and click-through URL
Search Module Sponsor Button	88 x 31	3K	Static GIF	Yes, image
Big Ad	336 x 280	40K	Max: 30 seconds (including looping)	Yes	All locally served ads require a SWF, FLA, GIF/JPG and click-through URL
Section Front Marketplace Buttons	88 x 31	5K	Static GIF		No TEXT
Broker Buttons	120 x 90	5K	Static GIF		All locally served ads require a SWF, FLA, GIF/JPG and click-through URL

Luxury/Great Homes

Ad Type	Dimensions	Expandable Dimensions (All expandable ads must be 3rd party served.)	File Size	Animation	3rd Party	Notes
Big Ad	336 x 280		40K	Max: 30 seconds (including looping)	Yes	All locally served ads require a SWF, FLA, GIF/JPG and click-through URL
Great Homes Featured Property	Photo: 166 x 114 Logo: 78 x 36 Title Text: 20 characters Location Text: 20 characters Description Text: 20 characters Click Through URL Required		Photo - 30K Logo - 4K	N/A	N/A	All locally served ads require a SWF, FLA, GIF/JPG and click-through URL

Open House Maps

Ad Type	Dimensions	Expandable Dimensions (All expandable ads must be 3rd party served.)	File Size	Animation	3rd Party	Notes
Leaderboard	768 x 90 or 728 x 90		40K	Max: 30 seconds (including looping)	Yes	All locally served ads require a SWF, FLA, GIF/JPG and click-through URL

Classifieds - Automobiles

Ad Type	Dimensions	Expandable Dimensions (All expandable ads must be 3rd party served.)	File Size	Animation	3rd Party
Automobiles Vehicle Spotlight	220 x 65 pixels, gif/jpg on white background		N/A		Yes
Automobiles Showcase	Image Size: 110 pixels high by 322 pixels long Characters: 1 line of text 60 characters each including spaces and URL	Animation: Static GIF	20K	Static	Yes
Automobiles Search Sponsorship	160 x 25 (Search Sponsorship)		N/A		Yes
New York Zoned Dealer Spotlight	Image Size: 75 pixels high by 80 pixels long Characters: 2 lines of text 14 characters each including spaces. (24 Total) ** The reason for two lines is because long words will break after 14 characters and will go on the next line.		5K	Static
Automobiles Fixed Tile	160 x 60		N/A		Yes

E-mail

Ad Type	Dimensions	File Size	Animation	3rd Party	Notes
Today's Headlines Dealbook Newsletters (Travel Dispatch, Your Money, In Advertising, Drivetimes, Circuits, Movies Update, Books Update) Times Preview (Wednesday, Friday) TimesSelect Today UrbanEye	BOTH VERSIONS BELOW REQUIRED HTML version: 336 x 280 or 300 x 250 GIF or JPG and 1 URL Text version: Up to 50 character headline Up to 5 lines of text - max 60 characters (including spaces) per line and 1 URL	40K	4 loop max and then remain static on final loop	URLs only. No images.	Only gif or jpg files accepted. No html code or third party hosted images. All third party URLs must be dedicated standalone clickthrough URLs
Today's Headlines Text Links	65 characters (including spaces) plus URL Indicate up to 32 characters in the beginning of the text to be bold A display URL to be visible at the end of message A linking URL for actual click-thru		N/A	No	Max of 5 individual ad codes in rotation at one time, Max of 1 instance of code or image changes per month
Newsletter: In Advertising	Specs above or optional 336 x 850 Sumo Ad in HTML version	40K	4 loop max and then remain static on final loop	URLs only not images.	Only gif or jpg files accepted. No html code or third party hosted images. All third party URLs must be dedicated standalone clickthrough URLs
Great Getaways	HTML: Max table width: 580 Text: 200 words max No embedded links or fancy formats (.txt file preferred)	ALL Image(s): 80K combined with no single image being larger than 40k	No	URLs only. No images.	1 Text and 1 Html version for each campaign Only 5 unique urls will be tracked Body background image or color must be white; colored tables are allowed. E-mail from line provided by NYTimes.com Offer for the TEXT and HTML e-mail creatives must be the same. Subject line 55 characters max including spaces. Acceptance of subject line provided by advertiser is subject to legal/editorial review. NO- CSS (Cascading Style Sheets), Javascript, Java, frames, ActiveX, image maps, background images, iframes, open-rate gifs, targeting, or dynamic HTML. No Meta tags.
Sophisticated Shopper	HTML: Max table width: 580 Text: 200 words max No embedded links or fancy formats (.txt file preferred)	ALL Image(s): 80K combined with no single image being larger than 40k	No	URLs only. No images.	1 Text and 1 Html version for each campaign Only 5 unique urls will be tracked Body background image or color must be white; colored tables are allowed. E-mail from line provided by NYTimes.com Offer for the TEXT and HTML e-mail creatives must be the same. Subject line 55 characters max including spaces. Acceptance of subject line provided by advertiser is subject to legal/editorial review. NO- CSS (Cascading Style Sheets), Javascript, Java, frames, ActiveX, image maps, background images, iframes, open-rate gifs, targeting, or dynamic HTML. No Meta tags.
TicketWatch	HTML: Max table width: 580 Text: 200 words max No embedded links or fancy formats	ALL Image(s): 80K combined with no single image being larger than 40k	No	URLs only. No images.	1 Text and 1 Html version for each campaign Only 5 unique urls will be tracked Body background image or color must be white; colored tables are allowed. E-mail from line provided by NYTimes.com Offer for the TEXT and HTML e-mail creatives must be the same. Subject line 40 character max including spaces. Acceptance of subject line provided by advertiser is subject to legal/editorial review. No CSS, Javascript, Java, frames, ActiveX, image maps, or dynamic HTML. No Meta tags Suppression lists are accepted and must be provided 4 days before the drop date.
Ad Mail	HTML: Max table width: 580 Text: 200 words max No embedded links or fancy formats (.txt file preferred)	ALL Image(s): 80K combined with no single image being larger than 40k	No	URLs only. No images.	1 Text and 1 Html version for each campaign Only 5 unique urls will be tracked Body background image or color must be white; colored tables are allowed. E-mail from line provided by NYTimes.com Offer for the TEXT and HTML e-mail creatives must be the same. Subject line 55 characters max including spaces. Acceptance of subject line provided by advertiser is subject to legal/editorial review. NO - CSS (Cascading Style Sheets), Javascript, Java, frames, ActiveX, image maps, background images, iframes, open-rate gifs, or dynamic HTML. No Meta tags. Supression lists must be 5 days before date of scheduled broadcast.