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3rd Party Ad Acceptability
For ads appearing on www.nytimes.com
Third Parties:
- AtlasDMT
- Bluestreak
- Doubleclick / Klipmart
- Eyeblaster
- Eyewonder
- Interpols
- Pointroll
- Unicast
- Mediaplex
| Ad Technology | Accept | Definition | Restrictions |
|---|---|---|---|
| Audio | Yes | Accepted on mouse-over or click interaction | |
| Comet Cursor | No | ||
| DHTML | Yes, see Eyeblaster | Portion of ad appearing outside of normal ad space limited to 5 seconds. Sound on interaction only. Final resting spot of ad must be in a normal ad space. | |
| Enliven | No | Combo of rich media and ad measurement in a small java applet for 4.x browsers | |
| Eyeblaster | Yes | DHTML featuring 'floating' pieces across the screen | Frequency cap of one per user session. Requires us to pay Eyeblaster approx. $5 cpm, negotiated with individual buys. See additional restrictions under DHTML. |
| Eyewonder | Yes | Streaming video that doesn't require a specific player | Requires approx. $500 conversion fee for each ad and $5 cpm serving fee; will be negotiated with individual buys. |
| Flash | Yes, with accompanying GIF for users that aren't flash-enabled |
All locally served Flash ads need to have a clicktag encoded rather than a hard coded click-thru command.
The following code needs to be manually added to the .swf file before the Ad is sent to NYTimes. Code must
be added to a button on the outside layer (NOT a movie clip):
on(release) {
getURL(clicktag, "_blank"); } |
|
| FPBA Interstitials | No | ||
| Gif | Yes | ||
| Gif89 | Yes | Animated images | |
| HTML | Yes | Used for forms, pull-down menus, text and images | |
| Interstitials | No | Appear for 15 seconds between NYTimes pages | All third party units must be created as in-page ads to be implemented into the NYTimes template. Frequency cap of 1 per session. |
| Java | Yes, see
|
Object-oriented, platform independent, general-purpose programming environment | |
| Javascript | Yes | Language for enhancing web pages and servers by controlling browser functions. Ilayers are not accepted; iframes are. | |
| JPEG | Yes | ||
| Jump Page | Yes | ||
| Microsites | No | Authoring tool to build interactive, multiple-scene ads | |
| Pointroll | Yes | Expandable banners on mouse-over | Can't target Netscape; can't run in Bottom banner position |
| Pop-Under | Yes | Frequency cap of one per user per session | |
| Pop-Ups | Yes | Frequency cap of 2 per user per session. Dimensions up to 550x480 | |
| RealAudio | Yes | Continuous streaming sound technology | With user interaction (click or mouse-over) |
| RealVideo | No | ||
| Shockwave | Yes, see restrictions under 'Flash' | Multimedia players to view, hear, and interact with Shockwave files | |
| Streaming Video | Yes, also see Eyewonder | Must not prompt user to download a player. | |
| Superstitial | No | All third party units must be created as in-page ads to be implemented into the NYTimes template. Frequency cap of 1 per session. | |
| Unicast | Yes | Can't target Netscape or Macs. Requires us to pay Unicast a $5 cpm. See additional restrictions under Pop-ups. |
Sound:
- Accepted conditionally and approved on a case by case basis.
HTML:
- Accepted conditionally and approved only after successful testing.
- Must be degradable (must have options for older or otherwise unenabled browsers).
- CGI scripting must reside on client's server.
- Form elements must live within the table tags.
- Method attribute for any forms must be "get" (not "post")
- Special additions to HTML banners (i.e. random number generator, time-date stamp).
Daughter Windows:
- Accepted conditionally and approved only after successful testing.
- A daughter window is a new browser window, usually smaller than the existing browser window, that pops up when the user clicks on the banner.
- NYT Digital reserves the right to alter design elements in order to preserve editorial integrity.
Streaming Media:
- Accepted conditionally and approved only after successful testing.
- Audio only permitted with user interaction. User must click on or mouse-over conventional banner before any audio may be streamed in.
- Form elements must live within the table tags.
- CGI scripting must reside on client's servers.
- Method attribute for the form must be "get" not "post."
Media requiring Plug-Ins:
- Including shockwave, Flash, RealPlayer and any other creative unit that requires a plug-in.
- Accepted conditionally and approved only after successful testing.
- Must be degradable (must have options for older or otherwise unenabled browsers).
- Script must be entirely self-contained in the ad unit.
- Technical Contact must be provided.
Java:
- NYTimes.com accepts many forms of Java enabled advertisements.
- These formats will be accepted conditionally and approved only after successful testing.
3rd Party Javascript:
- Accepted conditionally and approved only after successful testing.
- I-frames are accepted, but I-layers are not. Javascript is preferred.
- Must be tested against multiple browsers and operating systems. If a banner does not perform acceptably on a specific browser/OS type, it will be excluded from that platform.
- Must be degradable (must have options for older or otherwise unenabled browsers).
- If a 3rd party ad server does not respond in a timely manner the campaign will be suspended until the 3rd party server is working properly.
Other Media Types:
- Any media type not previously discussed will be accepted conditionally and approved only after successful testing.
