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Technical Specifications

1. All ads should be coded so that click-thrus launch a new browser window using target="_blank".
2. HTML Formatting:
   • Code should be submitted without HTML, TITLE, HEAD or BODY tags
   • All HTML attributes must be properly double-quoted
   • All tags should be correctly nested
   • Nested tables should be no more than four levels deep
   • All form METHOD attributes must be set to "GET", not "POST"
   • There is no capability to track clicks through forms
3. Flash Specifications:
   • All locally served Flash ads need to have a clicktag encoded rather than a hard coded click-thru command. The following code needs to be manually added to the .SWF file before the Ad is sent to NYTimes. Code must be added to a button on the outside layer (NOT a movie clip):
     
     on(release) {
         getURL(clicktag,"_blank");
     }
     
     Note: We now accept Flash Versions 7 and above. As these are case sensitive when exporting into these versions make sure "clicktag" is lowercase. Ads created in CS3 must use AS2 or AS1. AS3 cannot be used as Action Script 3 does not allow direct scripting onto button instances.
   • A default gif must be submitted for visitors without Flash or JavaScript
   • Client must submit both .SWF and .FLA files. If modifications to the .FLA are necessary, we will ask that you either 1) provide all required fonts in Windows TrueType or Type 1 format, or 2) provide details on necessary changes to be made.
     
     Download Step-By-Step Flash instructions on clicktag implementation
4. No ad can prompt the download of a plug-in, and must be coded to search for any required plug-ins and display an alternate ad to those who don't have it.
5. Occult Pursuits Advertisements for fortune telling, dream interpretations and individual horoscopes except when ordered for entertainment sections or guides or when the emphasis is on amusement rather than serious interpretation.
6. All Expandable ads MUST be third party served.

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