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Home > Online > Ad Specs > TMagazine.com Specs
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Ad Specs for TMagazine.com

Ad Type Dimensions FileSize Animation Video 3rd Party Expandable Placement Notes
Big Ad 336 x 280 Max 40K Up to 30 seconds max Yes Yes 504 wide x 280 tall Homepage, Article pages, Blog pages Up to 100k secondary load
Half Page Ad 300 x 600 or 336 x 850 Max 60K Up to 30 seconds max Yes Yes Yes Homepage, Article pages, Blog pages Up to 100k secondary load
Pushdown Ad 970 x 418 when expanded 970x60 when retracted. Max 60K Up to 7 seconds on auto expanded unit (30 secs on re-expand) Yes Yes (required) Yes, 970 wide x 418 tall expanded, auto-expands once per user per session May appear on Section Fronts, Article Pages and Blog pages. Rich Media can have 100k secondary load file size. Click to re-expand, click to collapse. Auto-expands for 7-seconds can re-expand with up to 30 seconds animation. Will have Email this ad / Permalink - ask your Sales Development Manager for more information.
XXL Box 468 x 648 Max 80K Up to 30 seconds max Yes Yes (required) No Available on Section Fronts, Article Pages and Blog pages. Rich Media can have 100k secondary load file size click to expand click to close. Unit will have page-turn functionality with video capability 80k initial load, 100k secondary. ARTICLES ONLY. Will have Email this ad / Permalink - ask your Sales Development Manager for more information.
Pre-Roll & Companion Ad 504 x 284 Pre-roll
336 x 280 Companion
Max 1MB Pre-roll
Max 40k Companion Ad
15 seconds for pre-roll video. Static Companion Ad N/A No No Video Library Page NYTimes.com will serve Pre-roll and companion into a Brightcove Player
Full Page Interstitial Up to 640 x 480. 60K initial 100K total Yes Yes Yes No Displays before and between T Magazine pages Third party served interstitials must be built as an in-page unit this will be added into an NYTimes approved NYTimes.com header.

Ad Guidelines


Please submit all creative five business days prior to launch date. Creative will include all fla, swf, gif/jpgs, fonts along with any action script files used.

The creative for each ad unit can be swapped one time/month. All rich media must be third party served with an approved third party vendor.

NYTimes.com guidelines apply.

* Subject to change based on performance.

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