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Ad Specs for TMagazine.com
| Ad Type | Dimensions | FileSize | Animation | Video | 3rd Party | Expandable | Placement | Notes |
|---|---|---|---|---|---|---|---|---|
| Big Ad | 336 x 280 | Max 40K | Up to 30 seconds max | Yes | Yes | 504 wide x 280 tall | Homepage, Article pages, Blog pages | Up to 100k secondary load |
| Half Page Ad | 300 x 600 or 336 x 850 | Max 60K | Up to 30 seconds max | Yes | Yes | Yes | Homepage, Article pages, Blog pages | Up to 100k secondary load |
| Pushdown Ad | 970 x 418 when expanded 970x60 when retracted. | Max 60K | Up to 7 seconds on auto expanded unit (30 secs on re-expand) | Yes | Yes (required) | Yes, 970 wide x 418 tall expanded, auto-expands once per user per session | May appear on Section Fronts, Article Pages and Blog pages. | Rich Media can have 100k secondary load file size. Click to re-expand, click to collapse. Auto-expands for 7-seconds can re-expand with up to 30 seconds animation. Will have Email this ad / Permalink - ask your Sales Development Manager for more information. |
| XXL Box | 468 x 648 | Max 80K | Up to 30 seconds max | Yes | Yes (required) | No | Available on Section Fronts, Article Pages and Blog pages. | Rich Media can have 100k secondary load file size click to expand click to close. Unit will have page-turn functionality with video capability 80k initial load, 100k secondary. ARTICLES ONLY. Will have Email this ad / Permalink - ask your Sales Development Manager for more information. |
| Pre-Roll & Companion Ad | 504 x 284 Pre-roll 336 x 280 Companion |
Max 1MB Pre-roll Max 40k Companion Ad |
15 seconds for pre-roll video. Static Companion Ad | N/A | No | No | Video Library Page | NYTimes.com will serve Pre-roll and companion into a Brightcove Player |
| Full Page Interstitial | Up to 640 x 480. | 60K initial 100K total | Yes | Yes | Yes | No | Displays before and between T Magazine pages | Third party served interstitials must be built as an in-page unit this will be added into an NYTimes approved NYTimes.com header. |
Ad Guidelines
Please submit all creative five business days prior to launch date. Creative will include all fla, swf, gif/jpgs, fonts along with any action script files used.
The creative for each ad unit can be swapped one time/month. All rich media must be third party served with an approved third party vendor.
NYTimes.com guidelines apply.
* Subject to change based on performance.
