The Proliferation of Distance Learning and How Advertisers Can Benefit
New York Times Advertising Columnist Stuart Elliott recently moderated a panel of experts to discuss the upsurge of distance learning and how and why the landscape is becoming more welcoming to advertisers.
Click here to read more and see the video.
     
Baby Boomers   Baby Boomers: Unprepared, Uncompromising and Undaunted
Think you know the boomer generation? Maybe not. Research by the McKinsey Global Institute and McKinsey & Company’s Marketing practice provides an eye-opening portrait of this generation in 2015 based on economic forecasting, surveys and interviews with boomers from a variety of backgrounds.
Click here for more details and a link to the study.
     
  New Platforms for Sustainable Growth
New Platforms for Sustainable Growth Tom Carley, SVP of Strategic Planning for The New York Times spoke with author Chris Zook, about his newest book, Unstoppable: Finding Hidden Assets to Renew the Core; and Fuel Profitable Growth. Discover the secret to sustainable growth.
Click here for a transcript and podcast of the 16 minute interview.
     
  Speaking Their Language: Marketing to Multicultural America
Marketers and publishers share case studies on how they have helped their clients successfully reach the Hispanic, Asian American and GLBT communities.
Click here for a summary of the panelists’ case studies.
     
WINTER 2008
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© 2008 The New York Times Company